SMS marketing as a standalone strategy might produce reasonable results, but it can be difficult to use it without a multichannel approach. How can you use SMS marketing in your email campaigns? That means you want to spend time creating a plan rather than sending one-off texts that don’t have a goal. Text messages also have a 50% conversion rate.Īs powerful as SMS marketing is, to be truly effective, it needs to be part of your email marketing strategy. Consumers redeem text message coupons 10 times more often than they do with other types of digital coupons. Strong redemption rates: If your business uses SMS marketing to send coupons, you’ll see a higher redemption rate. People are also quick to respond to text messages – within 90 seconds in many cases. Their response rate is 209% higher than email, Facebook, or phone marketing. Significant engagement factor: Text messages can elicit more interaction from your subscribers. They have a 98% open rate, meaning SMS marketing is extremely effective at getting a message to your subscribers – up to five times more effective than your email campaigns. Generous open rates: Text messages are one of the most frequently read forms of communication. With the right approach, text messages offer lucrative benefits like: SMS marketing can be a powerful addition to any marketing strategy. Like all technology, though, businesses have found a way to incorporate SMS marketing into their email marketing strategy. Some of them even found it pretty annoying. Until recently, most consumers didn’t find much value in receiving marketing offers through text messages. Can SMS marketing be an effective part of your email marketing strategy?ĭigital marketers don’t use SMS marketing – or text message marketing – as often as they should. With an email marketing plan that focuses on driving growth, you can put SMS marketing to work without spending a fortune.īut before you craft your first message, you need to know how to use text messages as part of an email marketing campaign. It’s also cheap and great at converting people. While you may wonder if SMS marketing offers any value, text messages – as part of a comprehensive marketing strategy – offer your business the chance to connect with your customers almost immediately. SMS marketing is another tool that has an almost global reach. It’s cost-efficient, effective, and can easily reach virtually anyone in the world. Email marketing is a powerful way to communicate with your customers.
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